#Best logtail keyword tool professional#

Unfortunately, these queries are not often answered with unique, thoughtful content. Zero volume keywords are typically hyper-focused, which means they’re highly relevant to your audience. Less competition for keywords means there is a better chance to rank for that term with unique, thoughtful, optimized content. So, you now have an advantage over your competitors because they are not targeting these keywords. Use these tools to discover new keywords, but don’t forget to do further research to know if those keywords will help you reach your SEO goals.īenefits Of Targeting Zero Search Volume Keywords Less CompetitionĪs stated before, many SEO professionals disregard zero volume keywords because they think no one is searching for them. Instead of taking keyword planners at their word, we can use them as a guide. These low-volume keywords are pushed aside because they are perceived as having little to no search volume. That may be because tools need a certain amount of data before the keyword can register in their database. So, for example, while one tool may show that keyword has a search volume of 2,900, another may show the keyword at 9,900 search volume.Īdditionally, keyword tools don’t capture low-volume keywords well. That’s because keyword tools make their “best guess” for search volume depending on the information they access. You may notice that these tools can differ widely regarding search volume. This keyword space is the space that smaller businesses can dominate with little-to-no competition. And that’s why it works!īig name companies are not targeting these lower-volume keywords. That’s because Google’s machine learning algorithms can understand that these different queries likely have the same intent, with the help of BERT or MUM. If you optimize for one variation of that user’s intended question (and answer), your webpage will likely appear in the SERP (search engine results pages) for others. So when optimizing, one should do so with the user’s search intent in mind. But when combined, they may have a significant search volume. Users who need to build links for a beauty salon client can search the same question with different variations, like “how to do link building for beauty salon,” or “build links for beauty salon.”īoth are essentially different versions of the same question, each of which may have almost zero search volume on its own. So, while each question asked separately has nearly zero search volume – all of them combined have considerable search volume. Users can phrase these queries in many different ways.

#Best logtail keyword tool professional#

If you narrow the search term (i.e., get more specific in your query), the competition gets lighter and lighter.įor example, the query “link building for beauty salon” has zero search volume – but it’s a question that an SEO or marketing professional who needs links built for a beauty salon might ask when looking for link building services, and thus, worth optimizing for. The keyword “ link building” has hundreds of thousands of searches. These queries are typically longer than keywords with high search volumes and are extremely specific. Zero search volume keywords are hyper-focused long tail queries for which tools cannot provide data on search history, or have low search volume. While it may be true that there is minimal search volume, online businesses in saturated markets can easily target these keywords and dominate a search space without much competition. Many online businesses ignore keywords with zero search volume because they think no one is searching for that term.